Friday, April 07, 2006
Email Marketing Is Still The Most Effective Despite Problems
There is no denying the fact that email marketing is the most effective method of driving traffic and sales to web sites today. It is also a very effective way of selling a lot of whatever it is you sell to put bread on the table.
Email marketing is a form of direct marketing that is even more effective than traditional direct marketing. The latter relies on snail mail and it usually takes days for mail to reach recipients. One of the advantages of email marketing is that it is instant. You send out a message and it reaches the recipients immediately. That means you can also get results and sales almost instantly.
When you incorporate all the strengths of direct marketing into email marketing, like testing and targeting, then what you end up with is one of the most powerful marketing weapons ever invented by mankind.
Email marketing has of course not been without its' problems. Spam or mass unsolicited email sent out to people who have not asked to receive it, has been a major problem that has given email marketing a bad name, such that when you mention it most folks are quicker to think about illegal emails than they are to grasp that you are talking about legitimate and legal email marketing.
Even more serious a problem is the fact that spam has caused many ISPs to set up filters that sometimes cause us not to receive email that we actually want and some of it has even been specially requested. For instance when somebody subscribes to an email newsletter.
Still, despite all the challenges and problems, email marketing remains a powerful and potent online marketing tool, more so for those willing to acquire the skills and knowledge required to use it effectively.
Read more
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The truth is that contrary to what most people think, prices have not gone up, it is just that our paper money has lost a lot of value, more so because it is no longer backed by real money, real silver and gold. Did you know that the same weight in silver still buys gas at the price of decades ago (25 cents a gallon). That’s why investment experts have long-recommend portfolio diversification and that 20% or more of an investor's assets be devoted to tangible assets such as gold, silver and platinum bullion and bullion coins. This is a prudent asset diversification strategy critical in today’s uncertain world that is made possible by Monex a company that has been helping clients buy gold bullion since 1967.
Email marketing is a form of direct marketing that is even more effective than traditional direct marketing. The latter relies on snail mail and it usually takes days for mail to reach recipients. One of the advantages of email marketing is that it is instant. You send out a message and it reaches the recipients immediately. That means you can also get results and sales almost instantly.
When you incorporate all the strengths of direct marketing into email marketing, like testing and targeting, then what you end up with is one of the most powerful marketing weapons ever invented by mankind.
Email marketing has of course not been without its' problems. Spam or mass unsolicited email sent out to people who have not asked to receive it, has been a major problem that has given email marketing a bad name, such that when you mention it most folks are quicker to think about illegal emails than they are to grasp that you are talking about legitimate and legal email marketing.
Even more serious a problem is the fact that spam has caused many ISPs to set up filters that sometimes cause us not to receive email that we actually want and some of it has even been specially requested. For instance when somebody subscribes to an email newsletter.
Still, despite all the challenges and problems, email marketing remains a powerful and potent online marketing tool, more so for those willing to acquire the skills and knowledge required to use it effectively.
Read more
====0000000000====
The truth is that contrary to what most people think, prices have not gone up, it is just that our paper money has lost a lot of value, more so because it is no longer backed by real money, real silver and gold. Did you know that the same weight in silver still buys gas at the price of decades ago (25 cents a gallon). That’s why investment experts have long-recommend portfolio diversification and that 20% or more of an investor's assets be devoted to tangible assets such as gold, silver and platinum bullion and bullion coins. This is a prudent asset diversification strategy critical in today’s uncertain world that is made possible by Monex a company that has been helping clients buy gold bullion since 1967.
Thursday, April 06, 2006
Best Email Marketing Campaign For You: How To Find It
In order to identify the best email marketing campaign for you, you will need to know the different ways in which email marketing is used.
You will also need to understand one very important truth. And that is the fact that email marketing campaigns work best when used to refer people to a site rather than in trying to make a sale directly through the initial email communication. In fact email marketing campaigns have done best when aimed at getting as many persons as possible to sign up in an opt in email list.
What this has meant is that the seller has the perfect chance to build up a relationship with the prospect. This in turn will open up many other chances in future for making sales. This works out much best and much more effectively as an email marketing campaign than the one-off hit or miss effort.
As long as you have carefully targeted those that you sign up in your opt in email list, then all you have to do is keep on feeding them interesting information on their area of interest. This is the best and most effective email marketing campaign because whatever relevant offer you put in front of them via your emails will be viewed as interesting information.
You will also need to understand one very important truth. And that is the fact that email marketing campaigns work best when used to refer people to a site rather than in trying to make a sale directly through the initial email communication. In fact email marketing campaigns have done best when aimed at getting as many persons as possible to sign up in an opt in email list.
What this has meant is that the seller has the perfect chance to build up a relationship with the prospect. This in turn will open up many other chances in future for making sales. This works out much best and much more effectively as an email marketing campaign than the one-off hit or miss effort.
As long as you have carefully targeted those that you sign up in your opt in email list, then all you have to do is keep on feeding them interesting information on their area of interest. This is the best and most effective email marketing campaign because whatever relevant offer you put in front of them via your emails will be viewed as interesting information.
