Friday, April 07, 2006


Email Marketing Is Still The Most Effective Despite Problems

There is no denying the fact that email marketing is the most effective method of driving traffic and sales to web sites today. It is also a very effective way of selling a lot of whatever it is you sell to put bread on the table.

Email marketing is a form of direct marketing that is even more effective than traditional direct marketing. The latter relies on snail mail and it usually takes days for mail to reach recipients. One of the advantages of email marketing is that it is instant. You send out a message and it reaches the recipients immediately. That means you can also get results and sales almost instantly.

When you incorporate all the strengths of direct marketing into email marketing, like testing and targeting, then what you end up with is one of the most powerful marketing weapons ever invented by mankind.

Email marketing has of course not been without its' problems. Spam or mass unsolicited email sent out to people who have not asked to receive it, has been a major problem that has given email marketing a bad name, such that when you mention it most folks are quicker to think about illegal emails than they are to grasp that you are talking about legitimate and legal email marketing.

Even more serious a problem is the fact that spam has caused many ISPs to set up filters that sometimes cause us not to receive email that we actually want and some of it has even been specially requested. For instance when somebody subscribes to an email newsletter.

Still, despite all the challenges and problems, email marketing remains a powerful and potent online marketing tool, more so for those willing to acquire the skills and knowledge required to use it effectively.

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yes, that is true that Email marketing is most effective and faster medium for promoting a business compared to traditional marketing.
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