Saturday, November 04, 2006
It Does NOT Pay to SPAM: It Doesn't Matter What You’ve Heard
Why not use your resources and time to go legal and build an opt-in list?
This is a perfectly acceptable and highly successful method that will keep you from being labeled bad business. With an opt-in list, people ask to be added to your subscriber database because they're interested in your topic. Opt-in subscribers should always be given the option to opt out.
But you will be shocked at how many people don't bother clicking the unsubscribe link, and eventually make their way to your site to investigate your product further.
This is a perfectly acceptable and highly successful method that will keep you from being labeled bad business. With an opt-in list, people ask to be added to your subscriber database because they're interested in your topic. Opt-in subscribers should always be given the option to opt out.
But you will be shocked at how many people don't bother clicking the unsubscribe link, and eventually make their way to your site to investigate your product further.
